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Published:  2012-10-26 Views:  896
Author:  Paula
Published in: 
In order to get yourself noticed you should bold some of the keywords on each page of your web site. Be careful how you use them though, because using them too much is not a good thing and could be counterproductive. Once or twice per page should be more than enough.

Add your keyword phrase into the site URL if you are unable to get a domain name that includes them. The engines read the URL and they place value on the words found there. You want your keyword to be found as quickly as possible by the engines to increase your rankings.

Keywords are important to search engine optimization, but watch out how many you put. If you put an insane amount of keywords on your site, it will get labeled as spam. Search engine spiders are programmed to ignore sites that are guilty of placing their keywords too frequently on their site. Use good judgement in your keyword use.

To make your Web site friendlier to search engine spiders, don't use JavaScript. If you do have to use JavaScript in your image links or menus for some compelling reason, also include the same links as text on that Web page, so that the search engines can find and index the links.

To ensure that you choose a search engine optimizer that will provide solid results for your website, ask to see examples of his or her work for previous clients. You can also ask for success stories or references from other satisfied customers, especially those in the same industry as your business.

Never fluff it up. No one likes off topic tangents or irrelevant information- not readers, search engines, or article directories. Even if your article may end up shorter than you intended, do not add extra information that does not belong there. Get to the point and keep it there to draw the most attention.

Publish content with as little HTML code as possible. Search engines prefer pages that favor actual content instead of tons of HTML code. In fact, they consistently rank them higher. So, when writing with SEO in mind, keep the code simple and concentrate on engaging your audience through your words.

Avoid using AJAX for your most critical content. Search engines only "see" what is in the site's code. If an AJAX call retrieves something from the server, then it will be completely invisible to search engines. If you must use AJAX, one alternative is to create a no-frills, AJAX-free version of the site that search engines can index.

In order to raise your search engine optimization, check with your hosting company to see if they offer something called "sticky forwarding" when you move to a new domain. This type of forwarding allows temporary forwarding to the new domain from the old one, but still retaining the new URL in the address bar. This will help users gradually get used to the new URL before you completely switch over, thus losing less users.

Google uses Google Bookmarks as part of your Page Rank, so get your audience to add you! Make it easy using bookmarking tools on each page of your site, allowing them to add you to their bookmark list with a single click. Don't actually ask your users to add you, that's gauche.

Create various gateway pages that are relevant to your site and business. When searches are conducted, you want everything in your site to be detected by the search engine bots. With gateway pages, you will find that you are getting great traffic on a variety of levels from various searches of different types, even searches for similar products or companies.

As revealed earlier, search engines and keywords can help to increase a web site's popularity and thus increase the chances for success and profit. Usually there is a carefully crafted formula for using keywords to optimize your websites chance of being found and ranked as the top choice. By understanding the idea and acting on it, your website can reap the rewards.

Micheal Brackett provides web-sites about seo consultant london

http://www.peraoar.com
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