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Published:  2015-03-01 Views:  1066
Author:  Roshanjonah
Published in:  Email Marketing

Sending out mass emails has become a common practice of every business, whether small or large. It is even done by individuals who would like to create awareness about a cause or promote a product. Companies either have a database of email addresses or they purchase one. The aim of sending out electronic mails in bulk is to reach out to as many people as possible, but not every ID is valid. One needs to verify email addresses before sending out promotional mails to ensure maximum outreach.

There are two major ways in which companies and individuals can obtain addresses of potential customers. For businesses that have been running since a few years, they already have a database of their customer’s contact details. Newer businesses can purchase databases. Older companies also buy mailing lists to gain new customers. These databases are generated because nowadays every business or service asks for feedback which includes giving out one’s email address as well. Not all addresses will be functional. People continually change their electronic mail addresses leading to the generation of many dormant accounts. These accounts, if not used for many months are generally shut down by the service provider. There are also chances that someone provided the company with a fake mail id or misspelled it. To weed out such invalid accounts, one needs to carry out an email verification process.

If a company sends out electronic mails to a large number of people and most of them are invalid, this will result in many correspondences not being delivered. The company will receive an automated reply that the email to a particular address has bounced. This flow of emails is electronically monitored by the service provider. The electronic mail id is recognized by the unique IP address it is sent from. Once high rates of bounces are found and sourced to an IP address, it will lead to a bad rating, which will in turn lead to emails being delivered to the recipient’s spam box. In cases with high instances of bounced mails, the sender’s email id faces the risk of being blocked. It affects the rating of other email addresses of the company too. The purpose of reaching out to a maximum number of people is subverted.

An email verifier app helps to get rid of invalid email addresses thus ensuring a negligible bounce rate. It scans through the list provided by the client and performs various checks to weed out expired, invalid and duplicate addresses. It even scans for high risk keywords and inactive domain names. Some email verifier companies also look for electronic mail addresses that they have received many complaints against. After uploading a list for verification a client receives only a final cleaned up list which is ready for use. After the client’s database is cleaned and returned, it is deleted from the verifier’s records. The entire process is carried out via secured links. This application is available for purchase at a minimum cost. By outsourcing the process of verification one can get thousands of mailing addresses validated at one go to produce a clean database.

Priya Jain is the author of this article on validate email. Find more information, about email address verification here

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